HitTail is all about generating traffic online, of the best sort: qualified visitors. We've been extolling HitTail's ability to do this for over a year. But from time to time, it's nice for us to demonstrate how it works. This video was produced as a demonstration of the use of the HitTail product itself, and results it has produced after several months.
There are a number of HitTail videos starting to accumulate, and I figured it was time to put them all on one page--at least in the blog. It should give a nice overview of the online marketing shift that's taking place, centered around HitTail. Enjoy!
We made this video for Bambi Francisco on MarketWatch, but when it was never used, we just started using it on our own. It's yet another explanation of how HitTail works.
And finally, with all these great SEO capabilities, that we're regularly told are years ahead of the competition, we decided to start a New York Search Engine Optimization Superpowers Meetup. Here's some video shot by my friend, Marshall Sponder, the WebMetricsGuru!
Here is one more video, which I added on August 24th. I forgot this NYTech Meetup video was available. It's not one we produced, but HitTail got a big round of applause, and it certainly belongs on this list.
Here is another video, which we just produced yesterday (August 23, 2007). It's the long-awaited video of precisely how to use HitTail. Looks like we'll have to produce a dedicated video page soon, and stop using this blog page.
With the shift from one-size-fits-all mass markets to self interest niche and mega-niche markets, many companies are now recognizing the value of reaching out to existing and potential customers online. An increasingly popular way to engage these emerging markets is through podcasts and viral videos, which are now part of good marketing practice for winning new business. But too often companies become frustrated with the process of web analytics involved in targeting these important niche customers.
Whether you’re an analytics professional or a non-technical marketer, HitTail is a tool that makes log file data everyone always had anyway suddenly useful. HitTail shows the Long Tail of your hits and works as a filter for all future hits. The result is a small set of data showing you what you need to better target your audience and potential customers. HitTail is differentiated from other web analytics tools because it can extract keywords and issue suggestions for future website content.
Podcasts and video face a unique dilemma being found by search engines because the content is not predominantly text. HitTail can help by making suggestions to optimize the titles of your podcasts and videos which can help to boost visibility online. Use HitTail to add specific text, like accompanying introductions, that helps your site get found without compromising the look of your site.
HitTail is all about generating traffic online, of the best sort: qualified visitors. We've been extolling HitTail's ability to do this for over a year. But from time to time, it's nice for us to demonstrate how it works. This video was produced as a demonstration of the use of the HitTail product itself, and results it has produced after several months.
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