Long Tail Keyword Examples

Long Tail Keyword Examples

Let’s face it – the Internet is flooded with tons of articles claiming numerous benefits you can potentially get when targeting long tail keywords. But what those articles lack most of the time is real-world, practical examples that can give you a clear idea of what long tail keywords actually are and how you can apply them in your SEO strategy.

In this post we’re going to fix this omission and give you long tail keyword examples taken from real-world case studies.

What’s more – please feel free to claim a keyword research for your specific niche or topic in the comments below! We’ll conduct a professional research completely free of charge and will come up with keyword ideas for your requested topic shortly.

Seriously, it’s that easy – just tell us a few words about your topic in the comments below and get great long tail keyword ideas for free (a $50-$200 deal). What’s the catch? We will share the research as a case study in this post, so other readers will be able to see it as well. But hurry up – this offer won’t hang here forever.

And before we continue, I just want to quickly remind you what long tail SEO is all about (feel free to skip this chapter and head over straight to the example #1 if you are already well-familiar with the theory).

Definition: long tail keywords are search phrases that are highly relevant to your specific niche, product, service or topic, have low competition level, comparatively low search volume and, generally, consist of 3+ words.

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The Hidden Value of Long Tail SEO

Long tail SEO is a lesser-known, yet incredibly powerful technique for building up organic search traffic for your business. Numerous studies suggest that long tail keywords are easier to rank for, bring in more combined traffic, and convert more visitors to customers, as compared to "head" keywords. In this article we're going to discover in detail what long tail SEO is and whether you should use this technique as a part of your keyword strategy.

What Is Long Tail SEO?

To answer this question, let's first dig deeper into different keyword targeting strategies.

When researching keywords, most SEOs consider the following three core keyword qualities (you should consider them too!):

Search volume – the average number of times people have searched for a given keyword during a specified period. Naturally, the larger the search volume a keyword has, the more visitors you can potentially bring to your website by targeting this keyword.

Competition – how easy/hard it is to outrank competitors with a given keyword.

Relevance – the more relevant to your specific product, service, or website topic a keyword is, the more likely it is that visitors who've found your website with this keyword will actually convert to paying customers.

Early SEO adopters (at the beginning of the Internet) were focused on targeting keywords that have high search volume. There wasn't much competition those days, making it relatively easy to get into the Top 10 of the search engine results page (SERP) virtually with any keyword.

Relevance wasn't of a much concern either due to large traffic volumes. For example, when you're in the Top 10 with a keyword that has over 100,000 searches per month, and your website's CTR (click-through-rate) for this keyword is only around 3%, you still get as much as 3,000 visits per month (100,000*3%). And if you are in the Top 3 with this same keyword, your website's CTR may rise up to 30%, meaning you will be receiving around 30,000 visitors per month from a single keyword! Chances are that some of the visitors will actually find what they are looking for on your website and become your customers.

But things have changed since those days. According to Netcraft's March 2016 Web Server Survey the total number of sites across the Internet has reached more than a billion (1,003,887,790). Compare this to only 603,367 sites that have been registered in the late 1996:

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Meet the New HitTail Team

Greetings to all HitTail users and followers!

Today we have exciting news – HitTail has been acquired by a new team of experienced search engine marketers, developers and designers. Stas Tatarin – HitTail’s new manager – has over 8 years of experience in search engine marketing and is happy to become a part of the HitTail team.

stas-comment

“I feel truly grateful to Rob, who has been building HitTail during the last several years, for the opportunity to take HitTail over and continue its success. I believe that search engine marketing will remain one of the most efficient ways to promote businesses and brands online for the coming several years. Whether you have an e-commerce website or blog as a hobby, being found easier on search engines is the key to success.

At the same time, I realize that not everyone needs to be a SEO expert to be able to drive targeted search visitors to their websites. And not everyone has the resources needed to hire expensive search engine marketers or agencies. If this is the case, HitTail is a great and efficient solution.

What’s more, most keyword tools require the website owner to come up with keyword ideas, but HitTail analyzes existing traffic and provides suggestions for new keywords each month, based on existing traffic. HitTail works in the background and provides you with new keyword suggestions daily or weekly, while you can focus on other tasks. It is easy to set up too, as it doesn’t require any code snippets to be deployed across the website.

It is kind of “hands off” tool that I’ve been asked for many times. I was excited when I first found HitTail and now I’m really happy to know that we just acquired it.”

– Stas Tatarin

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What Mad Men and the Dallas Cowboys Can Teach Us About Brand Loyalty

The Dallas Cowboys were recently found to have the most loyal fans in the National Football League – despite not winning the Super Bowl since 1996.

It seems a passionate and dedicated fan base will still show you support even when no one else will.

hi-res-f5070e87a7b4d74f9edb4d0c6d51f8be_crop_northAnd the same can be said for social media marketing, especially when it makes your company appear more approachable and friendly.

SEO can improve the way a business connects with its customers and develops an online brand.

To see further returns on your investments and higher profits, your visitors will need to CONNECT with your brand.

They will need to believe that your prime objective is not selling as many products as you can, but rather CARING for your customers and delivering a top service.

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Make Every Hour “Rush Hour” – 3 Ways to Increase Your Blog Traffic

“Why do they call it rush hour when nothing moves?” – Robin Williams

Being stuck in a traffic jam is one of life’s pet peeves. In fact, traffic is NEVER a positive thing.

Apart from internet traffic that is. Driving more traffic to your blog pages can only benefit you in the long run.

However, it’s not as easy as it sounds, especially if you’re not taking full advantage of social media and blog round-ups, and NOT updating your pages frequently enough.

Here are three ways to generate more blog traffic…

1. How Web 2.0 has changed the flow of traffic 

Where can you market your content to people who have never even visited your blog?

Why, on social media of course.

Whether it’s Instagram, Tumbler, Twitter, or Facebook, you’ll be able to connect with your audience in a new way, and generate more traffic to your pages. 

The goal here is to attract as many people as possible, and encourage them to share your links and like your content.

How effective this will be will depend on the number of followers you already have, and if you have a responsive audience who are willing to re-share your content, you could generate some serious traffic to your blog pages. 

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