Keyword research is one of the best ways to target visitors and drive them to your site, as well as maintain good web traffic. The keyword should be relevant to the website’s content as well as target visitors who will be happy with what they find on your website, and ultimately result in financial reward. Below we’ll discuss four keyword research tools you should know about to drive traffic to your website.
1. Google AdWords Keyword Planner
Google’s Keyword Planner can help build new search network campaigns or help expand your existing ones. It allows users to get historical statistics, see how a particular keyword might perform, and even help you make competitive bids. Google AdWords lets you use statistics like search volume, which helps users decide which keywords to use best for their campaign. Best of all, unlike a lot of keyword research tools, it’s free to use.
HitTail isn’t free, but they do offer new clients a free 21 day trial. It gives you a real time analysis of what keywords you should be targeting based on your existing traffic in order to increase the number of visitors. HitTail automatically imports keywords from Google Webmaster Tools daily or weekly and then analyzes the keywords with its algorithm to provide long tail keyword suggestions that are currently underperforming for your site. HitTail has a variety of different plans, ranging from a low priced personal plan to a higher priced, more tailored agency plan.
3. Bing Ads Intelligence
Bing Ads uses Microsoft Excel to gauge performance of keywords on Bing to expand your own and create more effective search campaigns. It allows users to match campaigns, filter out terms, and tailor a bidding strategy. Users can optimize their campaigns by creating bulk sheets that can be imported into a Bing Ads account.
SEMrush is professional software that collects huge amounts of data for millions of keywords and domains. This includes AdWord ad copies and positions, organic positions, landing URL’s, search volumes and more. It allows users to view and study competitor’s positions, find a good mix of long tail keywords, and compare SEO metrics. SEM has different plans and prices, but a little goes a long way with this research tool.
These keyword research tools should be a good start if you’re looking to up your web traffic and implement a more streamlined system into your web business. Compare different prices and plans to find one that fits your business. Between that and more advanced keyword research, you should be seeing more web traffic in no time.