A website can be a good indication to online searchers that you’re serious about your product or service. Why else would you invest in a website designer, a domain name, and web content writer?
Though the cost for all of this is minimal in comparison to opening a physical business, you’re still investing money. And that’s why you want your online presence to be known to others.
Therefore you should make an additional investment in your website: a keyword tool.
What is a Keyword Tool?
A keyword tool is an online tool that researches keywords. Through this research, it’s discovered which keywords are in high usage by online searchers.
A good example of a keyword tool is Hittail.
To learn more about Hittail’s keyword tool, including how it works, click here.
How a Website and a Keyword Tool Work Together
Let’s examine the partnership between a website and keyword tool, and how it coordinates to inform the virtual world that your website is ready for business.
For starters, a keyword tool provides a listing of keywords that are relevant to your site’s niche. Just as important are the following facts about these keywords:
- They are long tail, which are more commonly used versus short tail
- They are low in competition; thus, giving your website a better chance of ranking high on search engines with them
- They are used regularly in search engines by searchers
As a result of using these recommended keywords, you will not only gain massive traffic, but also the right target audience. Keep in mind that if your site sells dieting products, yet you’re getting visitors looking for chocolate, this is definitely the wrong target audience!
A keyword tool will eliminate this problem.
Where to Place These Keywords
You’ve been given a great listing of long tail keyword suggestions. So, where do you place them?
The following suggestions are how your traffic will find your site, which will show up search engines:
- Blog posts
- PDF eBooks
- YouTube videos
A website and keyword tool is what you need to make your online presence known to the growing online community. It’s just as important as choosing the right web designer and writer – possibly more.