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The best keyword research tool ultimately is a matter of discussion because there are some variables. For example, the user, the product or service, and the marketing approach. The user is noteworthy because a sophisticated tool may not be useful for a beginner. A tool with limits but simple user interface may yield much better results.
The product or service is a variable particularly to the extent that histories exist or do not. One bases predictive analysis on precedent and market information. However, some products or services may be unique and share few characteristics with representative market instances, or comparisons. The market approach is a vital consideration. Top search rankings are typical advertiser goals. However, some research predicts that results may be better in other positions, and this is particularly true when analytics focus on top vs. other, and top vs. other conversions.
The best keyword research tool will depend on your needs but here is a good collection of some of the best keyword research tools available:
- Google Keyword Planner
Accessed by an AdWords account, it yields meaningful statistics including monthly searches, and average cost per click. For a given keyword, it suggests a large volume of useful synonyms and variations. With Google’s recent updates this tool isn’t as powerful now as it once was.
- Bing Keyword Research
Part of its Webmaster Tools, Bing’s free Keyword Research Tool provides up to 6 months historical data of keyword searches.
- Moz Keyword Analysis
Keyword Analysis Tool (paid) is part of Moz premium membership plan. Handles up to 20 keyword entries and displays monthly volume and website rankings.
WordStream’s Free Keyword Tool has a trillion keyword database. It can identify the most profitable long-tail keywords for a business.
Using keywords, this premium service helps discover competitor’s keywords in search, by a competitor’s domain or by searching for competitors.
This free service takes any keyword and returns a deep list of alphabetical entries. Increase the results by adding variations at the end of the keywords.
This premium Software provides new keyword suggestions, synonyms, and variations sorted by popularity. To increase the numbers of results simply add a letter to the end of a suggestion or word root and new lists appear.
- YouTube Keyword Tool
An odd addition to the list of best keyword research tools, however, globally, YouTube is the second largest search engine. It can drive traffic from a video to a site. One can optimize video content to get the highest possible rankings. The youtube.com keyword tool and research highly viewed topics to enhance video content.
HitTail works around “not provided” by automatically importing your Google keywords on a daily or weekly basis, giving you full access to this critical marketing data. If you’re like most of us, “not provided” keywords now account for most of your traffic, crippling your content marketing and SEO efforts. HitTail gets back this data. Pricing for HitTail starts at $9.95/month, but you will need at least 1500 unique visitors per month for it to work. Try it free for 21 days here.
The best way to increase traffic to your website is target keywords or phrases within the content on your site. However, not just any keywords or phrases are going to help you bring in site visitors that advertisers crave and eCommerce sites need to drive sales. Where can you find great suggestions for your site?
Ask Other SEOs About Keywords for Your Website
There are plenty of professionals who will perform a keyword audit for your site. This audit will track the words and phrases that visitors use to find your site when they come from search engines. A professional SEO can also analyze data from social media to help you determine which words or phrases are being used the most in relation to your site.
Google Has a Free Keyword Suggestion Tool
Google has a free tool that will help analyze keywords for your website. Although the data available on these tools are more restrictive than in the past, it is still a good way to find keywords that are going to help you find relevant and targeted traffic. If you choose to pay for advertising to drive traffic to your site, you may want to use these tools to help you select words and phrases that will help your advertisement attract the right visitors.
Is Your Site Looking to Attract Local Visitors?
If your site is looking to attract local traffic, it may be best to optimize for local keywords. For example, a dentist in New York should target dentist in New York as a keyphrase. When looking for local goods and services, most people tend to type in the exact location plus the good or service being searched for. Therefore, it may be best to try to optimize for your specific community as opposed to a large city that may be nearby.
There are a variety of ways that you can find keywords for your website. However, the best way to determine the success or failure of particular keywords is to target for them and look at the statistics that you get. That will tell you if you are on the right track or if you need to adjust your target words or phrases to meet your goal.
Another option for finding longtail keywords to target is HitTail. If you have at least 1500 unique visitors each month, shortcut the keyword search process by letting HitTail do the work for you. Try it free for 21 days here.
Search Engine Optimization, or SEO, is the buzzword of the day for aspiring bloggers and web site designers. Many tout it as the key to driving website traffic, using suggested keywords to draw viewers that are more likely to stick around and make repeat visits. Whether you are a new blogger or a veteran looking to boost your hits, the most important part of any SEO-based blog approach is identifying the right keywords.
Two Ways to Find Keywords
There are two main types of keyword tools that you can use to get keyword suggestions for improving site traffic. One allows you to type in a possible keyword of your own and generates suggestions based on that information, while the other type looks at your existing traffic and creates a computer-generated list of possibilities.
Using Your Own Keyword
If your blog has a special focus that you intend to keep, you may already know some of the keywords that drive people to your blog. A plumbing company’s blog, for example, may have made good use of single keywords like “plumbing,” “plumbers,” and “broken sinks.” With a keyword tool like WordTracker or Google Keyword Planner, you can input those current keywords into a search engine that will then give you more specific keyword suggestions, such as “professional plumbers” or “plumbers Chicago.” Expanding to include these enhanced keywords or keyphrases into your blog helps your website continue to climb search engine rankings as more and more people stumble across it in their searches.
Generating Keyword Suggestions from Current Traffic
Maybe you don’t want to just expand on current keywords, or maybe you want to reach out to new demographics you think you might be able to target. At that point, you might want to look at a keyword tool like HitTail. This tool looks at your current site’s traffic and discovers the most profitable or potentially profitable keyword suggestions that are already being used organically but are currently underperforming for your site. The organic nature of the keywords here is one of the most beneficial aspects of the app, as it lets you avoid unnatural keyword stuffing by focusing on what your site is already doing well.
This method works best for websites that have a decent amount of visitors each month and a lot of content available — if there’s no existing data to analyze, it’s not going to be much help. If you have at least 1500 unique visitors each month, shortcut the analysis process by letting HitTail do the heavy lifting for you. Try it free for 21 days here.
There’s no denying that keyword research is one of the most important aspects of making your site visible online. Apart from the obvious SEO aspects of making your content transparent to Google, it can bypass ambiguity and tell you precisely what people are actually looking for, and how they’re looking for it. Preparing your site with the right SEO keywords doesn’t just make your content more visible online; it also better enables you to provide your reader with exactly what they want.
Unfortunately, the importance of keyword research also means many more ubiquitous SEO keywords are virtually impossible to rank for. In many cases, attempting to get your content seen under major head keywords like “baseball statistics” or “aquarium supplies” may be virtually impossible. This is especially true in virtue of the fact that literally every web developer has access to keyword research tools like Google Keyword Planner. So while the keyword information Google can provide you with is useful in many ways, it’s also common knowledge, and therefore mostly offers highly competitive keywords that can be exceptionally difficult to rank for.
Moreover, Google Keyword Planner only provides you with generalized data rather than information that is fully customized to your own site. The people who visit your site may or may not have several things in common with the generalized keyword data that Google can provide, and to assume anything about your demographic can be a grievous mistake.
That’s why many developers turn to third party keyword tools like HitTail. In a market that’s fairly saturated with keyword research tools, HitTail stands out because it focuses specifically on long tail keywords that are the most difficult to find. These SEO keywords are by definition less popular, but often times more valuable than more generalized keywords because of how specific they are. Their lower popularity also means that they’re drastically easier for your site to rank highly for.
And unlike Google Keyword Planner, HitTail can provide you keywords that aren’t just based on trends in search traffic, but on customized keyword data that’s gleaned directly from your own site. HitTail thereby offers keywords that are far less predictable than other available tools, yet highly applicable for getting your content visible online.
Finally, it’s worth noting that the importance of these long tail keywords is only increasing with the emergence of Google Hummingbird and its associated implications for mobile traffic. People performing a verbal search from their smartphones are more likely to use long tail keyword phrases than succinct keywords searches, simply because it’s a more natural way to speak. In short, that means that the value of these long tail keywords only stands to increase in the near future.
Keyword search is one of the best ways to drive traffic to a website, as well as analyze what users are visiting your site. Unfortunately as of late, Google has encrypted and made searches secure, leaving organic analytical data in the dust. This obviously affects organic keywords but it doesn’t affect advertisers and users of paid search tools such as Google AdWords.
There’s a difference between organic and paid keyword traffic. Organic search results return listings that match up with the user’s search query, whereas paid search results are more like advertisements and paid for by owners of web sites to have their listing appear. The web owner pays to have their page display keywords that will show up during a query.
If your website has suddenly seen a drop in traffic, now you know why. There are still options for keyword research, however. Using an organic keyword research tool can help you get back some of the lost traffic to your site. There are tools for both paid and organic keywords, as we’ll see in the following.
Some of the more popular keyword tools for paid searches are:
- Google Keyword Planner, a free AdWords tool that helps website owners choose bids, form campaigns, and search for new keyword or ad group ideas.
- FreshKey, a tool that sorts keywords and provides new keyword ideas and variations.
Popular organic keyword research tools include:
- WordTracker can help boost search engine ratings and reveal high ranking keywords in a matter of minutes.
- HitTail is another of the more popular organic keyword research tools that will get back the keyword data that Google no longer provides, as well as rank the keywords in your web traffic that are worth targeting.
- Market Samurai does extensive keyword research as well as provide information on how much competition you’ll be facing for keywords as well as the keywords that most profit.
The long and short of it is that keyword research is an important facet of keeping your website ranked on the top search engines. The more searches that pop up, the more traffic will be driven to your site. And though many web browsers don’t know the difference between organic and paid traffic, many do, and are more apt to click on the organic search results to avoid heavy ads.
If you have at least 1500 unique visitors each month, shortcut your organic keyword research process by letting HitTail do the heavy lifting for you. Try it free.