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A long tail keyword is a longer phrase composed of three or more words. This phrase normally has a low search volume compared to a general keyword. However, it can generate enough search volume to make it worthy of inclusion in your SEO marketing efforts.
There is one simple reason for this: people type exactly what they’re looking for into search engines more often than just the general keyword.
To better explain it, here are two examples:
- General keyword: Blogging
- Long tail keyword: How to make money blogging
While typing the general keyword will return with a broad search engine result page (SERP), a long tail keyword will bring forth the information they’re looking for as well as the websites they can find it at – hopefully your website being one of those listed.
So, besides giving visitors a chance to find exactly what they’re looking for, what are some other reasons that make a long tail keyword a beneficial part of your SEO marketing efforts?
If they visit your website, you have a chance to convert them from a visitor to either a buyer or subscriber. This conversion is done with either a purchase from your website or an option to sign up for your newsletter.
Additionally, if you partake in a pay-per-click (PPC) campaign, you can expect less competition; giving you a better click through rate (CTR). The cost for PPC is even lower when you use a long tail keyword versus a general keyword.
Every website owner should know who their audience is; after all, these people are vital to your site’s success. Using a long tail keyword helps you to know them better based on the specific phrase they are using to search with. Use this as your advantage to make your website better and cater to their needs by creating web content that answers their questions. Make sure that each content page contains a long tail keyword that’s befitting for your niche and the content it’s embedded in.
This, in effect, improves your website by making web visitors see you as the “go-to” website for their information. Your link popularity will also increase.
For the sake of getting more visitors, ranking high on SERP is a goal desired by all website owners. It is more achievable with a long tail keyword because as previously mentioned, people most often type in specific information versus a general keyword.
It is extremely important to remember that you should never use a long tail phrase on a webpage that isn’t related to that phrase. Doing this could possibly lead to search engine providers banning your site.
Just putting up a nicely designed website alone does not guarantee internet success. Go the extra step of taking time to research and find a long tail keyword that will bring your webpages and website as a whole to the forefront of search engine results. And that’s the entire goal of what we do here at HitTail.