Does HitTail Do Things that Google Analytics Doesn’t?

Analytics Jul 16, 2007

The answer is Yes!

It’s yes for at least two reasons: the immediately actionable nature of the information provided, and the immediately viewable real-time nature of the data.

In fact, it’s all about immediacy, and spending less on AdWords (or eliminating your need for AdWords altogether).

What if Google Analytics told everybody the specific topics to write about in order to boost their site’s natural search engine standings? People would flock off of AdWords in droves. Why pay for something that you can get for free?

In this sense, Google Analytics and HitTail are diametrically opposed to each other. While it’s easy enough to pull a “long” list of keywords, or even “top keywords”, none of that begins to give you the competitive intelligence that you need for an informed rapid content expansion strategy.

HitTail is like a coach looking over your shoulder as you pull a keyword list out of your analytics software, striking down over 95% of that list based on how it would waste your time to further develop those concepts.

Imagine the time saved!

Yes, given a “long list” of keywords, you could take each one and perform a Google search, seeing whether the term is already working for you or not. If you find your own site in the first page or two of results on that term, you can discount it as a term for further development, based on the fact that it’s already working for you.

But as you work your way through this long list of keywords, you will occasionally find terms where the Web searcher must have been extraordinarily determined to find an answer. You know this by looking at how many pages in they must have surfed before they decided to click on you.

This is all very nuanced, and outside the box for most marketers. That’s why the arrival of the book, The Long Tail, by Chris Anderson, the Editor-in-Chief of Wired Magazine, was so timely. It provides a framework by which marketers can understand collecting multiple valuable pockets of free qualified search traffic.

I’ll say that again.

HitTail lets you collect and concentrate FREE veins of search traffic gold, gathering them up until it collectively accounts for more traffic than you are receiving through paid search campaigns. In fact, HitTail forms the foundation of a sustainable, cross-engine online marketing campaign whose effect will last long after you diminish your efforts and stop putting money into it.

So to answer the original question of whether HitTail does things that Google Analytics does not, it’s an unqualified Yes! HitTail provides data in such a way that you can easily diversify your online marketing campaigns into “un-paid” natural search.

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