Ever wonder why some people seem to be immune to Google fluctuations? It’s because they’re not overly optimized on a small set of words. Instead, they’re diversely optimized. We’ve seen this effect on Connors Clients for over 6 years now. The rest of the world is only just starting to discover that a diversity of carefully targeted content effectively hedges your bets against Google algorithm tweaks. Here’s one person who saw a 40% GROWTH in traffic while a lot of his counterparts are falling out. Guess what he attributes his success to.