It does my heart good to hear someone pick up on the double, almost triple, entendre of our name, HitTail. We mean “hit” in the sense of a search hit, of course. You get search hits in the long tail of search, each one representing a visit by one individual—one visit being the quintessential “small success”. But we also mean “hit” in the sense that Chris Anderson, the editor of Wired Magazine, often uses it in discussing the blockbuster hit—and we certainly want HitTail to become that. But then, we’re also a public relations firm (yes, a PR firm created HitTail), and whenever a client gets coverage in mainstream media, or even a blog, we call that a “hit” too.
So, I’m happy to hear a blogger proclaim HitTail is a Hit. I knew the Affiliate people were going to like HitTail. I get the feeling that the Affiliates are forced into the more shadowy realm of black hat SEO, because the competition is so fierce, and they’re not offered a better way. Well, Affiliate programs are the definition of long tail search engine marketing. The products tend to be off the beaten track, seeking alternative means of distribution and an alternative sales force. The strange, but still lucrative, keywords associated with these products are as diverse as the products themselves, and it was inevitable that when HitTail and the Affiliate community found each other, it would be love at first site.