HitTail Provides Suggestions to Boost Natural Search

HitTail News Aug 14, 2006

Our press release went out today officially announcing HitTail:

Monday August 14, 10:00 am ET
New Product Reveals Best Keywords Within Your ‘Long Tail’ of Search

NEW YORK, Aug. 14 /PRNewswire/ — Connors Communications announced today the beta launch of HitTail, a content intelligence product that reveals in real-time the least utilized, most promising search terms hidden in the “long tail” of a Web site’s natural search results. HitTail uses sophisticated, patent-pending algorithms to identify these under-performing keywords, thus creating suggestions for written content that will boost search engine results and lessen dependence on purchased keywords.

Unlike “analytical” search engine marketing services, HitTail actually provides users with actionable information that will ultimately increase a Web site’s qualified traffic. This information is derived from tracking code placed on each page of a site by its owner, allowing HitTail to monitor keywords used to access the site and, through its proprietary algorithms, issue custom-tailored suggestions.

During its beta period, HitTail is offered free of charge. A premium package including competitive analysis and writing assistance will be available in the coming months.

“The pay-per-click industry uses the long tail concept to encourage ever-larger keyword buys because it provides an inexhaustible inventory of obscure, valuable keywords,” said Mike Levin, chief HitTailer. “But the dirty secret of search marketing is that this concept works just as well with free natural search, the ‘elephant in the room’ of any search marketing discussion.”

HitTail has already generated a buzz among bloggers as an essential optimization tool. “HitTail adds an important dimension to keyword suggestion tools — finding the terms on your own site that could generate more traffic, both through natural and paid results. This helps publishers claim the traffic that they were previously leaving on the table,” commented David Berkowitz, director of strategic planning at 360i.

“One of my greatest passions is to be instrumental in the growth and success of companies,” said Connie Connors, president of Connors Communications. “HitTail is a remarkably easy but powerful marketing tool that can help businesses of all sizes. I am grateful to the thousands of early beta users who have helped us continually improve the product and who are demonstrative of the success they are having using HitTail.”

About HitTail

HitTail is a content intelligence product that reveals in real-time the least utilized, most promising keywords hidden in the long tail of your natural search results. We present these terms as suggestions that when acted on will boost the natural search results of your site. It’s simple, easy to use, and the results are immediate. HitTail was developed by Connors Communications, a leading technology public relations and online marketing firm. For more information visit us at https://www.hittail.com.

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