Running a business means promoting it. There’s no way around this – especially if you want to run a successful business.
Owning a business online is no different. Whether it’s a website or blog, you’ve got to get the message out to others that you’ve got something great to offer them.
This is why people turn to keywords; particularly long tail. When used in a variety of methods (PPC, articles, webpages, PDF eBooks, etc.) it lets people know of your existence.
So in regards to promotion, is long tail advertising a demo?
Yes it is.
Exactly How is Long Tail Advertising a Demo?
Long tail advertising is a demo because of one simple fact: you’re using long tail keywords that are relevant to your product or service to draw traffic to your site. This, in turn, demonstrates to the internet audience what to expect when they visit your website or blog.
To get a better understanding of this, let’s use a website about acne as an example.
Let’s say your website sells a product guaranteed to treat acne scars. After conducting some long tail keyword research on a site such as Hittail, you might discover that “treat acne scars” is a good match for your website.
Therefore, you either write some articles, webpages, a PDF eBook or even run a PPC campaign – all based on this long tail keyword. People who are searching for information on treating acne scars will see your website on the search engine result pages.
Thus, they will visit your website because your long tail keywords have given them insight as to what they can expect when they visit it: a product – be it manufactured or homemade – to treat their acne scars.
So long tail advertising is a demo. And considering how it can result in increased sales, it’s a very good demo to use.