Keeping Tension in the Machinery

ML Aug 30, 2006

A recurring theme in the development of HitTail has been keeping tension in the machinery. You cannot become the dominant authority and source of information on a topic if you don’t have a lot to say, thereby becoming prolific. This is a reason why blogging and SEO go hand in hand. It’s also a reason why blogging and public relations go hand in hand. Seeing this helps show the connection between PR and SEO. But I’ve blogged that topic to death, and this is about the “tension” issue.

Keeping tension in the machinery is mostly a matter of keeping up your blog posts. If no suggestion comes in through HitTail, get a blog post out there anyway. It will stimulate the suggestion process down the road. In fact, keeping a steady flow of blog posts going out will generally keep a pretty steady flow of suggestions coming in. It’s like keeping up with the assembly line. HitTailing can fail because of overall operational efficiency issues (OOE). Using Technorati or BlogPulse can be a convenient way of seeing when it’s urgent that YOU yourself post, to fill in the quiet times when other people are not blogging about you. This stimulates HitTail suggestions AND is good for just keeping general activity up.

OOE is the economic study of making business processes most profitable and efficient by knowing what the slowest machine in your assembly line is. You can never produce more overall than this weak link allows. So, the goal is to lower wasted excess on the other parts, or to speed up the bottleneck with greater capacity. When everything is at peek efficiency, your business is producing exactly as much as it can. And this is the tension in the machinery.

HitTailing won’t work unless a constant flow of blog posts are going in. But when does the “tension” end and the spamming begin? Well, always assume that your primary goal is to do a favor for your subscribed readers. If you are posting regularly, you will inevitably acquire some subscribers through Bloglines and other readers. Ask yourself whether each post you make has value, and will enrich their “daily read”. For example, this is my fourth blog post today alone, because I am on a roll. I am going to deliberately stop, even though I have more to say, because too much tension can be as bad for the equipment as too much slack.

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