Search Engine Optimization, or SEO, is the buzzword of the day for aspiring bloggers and web site designers. Many tout it as the key to driving website traffic, using suggested keywords to draw viewers that are more likely to stick around and make repeat visits. Whether you are a new blogger or a veteran looking to boost your hits, the most important part of any SEO-based blog approach is identifying the right keywords.
Two Ways to Find Keywords
There are two main types of keyword tools that you can use to get keyword suggestions for improving site traffic. One allows you to type in a possible keyword of your own and generates suggestions based on that information, while the other type looks at your existing traffic and creates a computer-generated list of possibilities.
Using Your Own Keyword
If your blog has a special focus that you intend to keep, you may already know some of the keywords that drive people to your blog. A plumbing company’s blog, for example, may have made good use of single keywords like “plumbing,” “plumbers,” and “broken sinks.” With a keyword tool like WordTracker or Google Keyword Planner, you can input those current keywords into a search engine that will then give you more specific keyword suggestions, such as “professional plumbers” or “plumbers Chicago.” Expanding to include these enhanced keywords or keyphrases into your blog helps your website continue to climb search engine rankings as more and more people stumble across it in their searches.
Generating Keyword Suggestions from Current Traffic
Maybe you don’t want to just expand on current keywords, or maybe you want to reach out to new demographics you think you might be able to target. At that point, you might want to look at a keyword tool like HitTail. This tool looks at your current site’s traffic and discovers the most profitable or potentially profitable keyword suggestions that are already being used organically but are currently underperforming for your site. The organic nature of the keywords here is one of the most beneficial aspects of the app, as it lets you avoid unnatural keyword stuffing by focusing on what your site is already doing well.
This method works best for websites that have a decent amount of visitors each month and a lot of content available — if there’s no existing data to analyze, it’s not going to be much help. If you have at least 1500 unique visitors each month, shortcut the analysis process by letting HitTail do the heavy lifting for you. Try it free for 21 days here.