Keywords That Convert: How to Find Them

Articles Mar 19, 2014

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When you are selling products and advertising your local services online, you understand just how important Search Engine Optimization can be. When you use SEO techniques to your advantage, you can drive organic traffic that will convert to your website page and increase your conversion rates as well as your profits. One of the most important aspects of SEO is selecting relevant and specific keywords that convert. If you are new to SEO, or you are looking to find the keywords that are frequently searched for, here are valuable tips on how to find them.

Find Out How You Are Ranking With Existing Traffic

One way to find keywords that convert is to start with your existing traffic. By mining your traffic and identifying the keywords that you are not ranking well on, you can identify the keywords that are most likely to convert for you. There are several valuable tools online that can help you make data mining and keyword ranking comparisons easier than ever. One such tool that you may want to try using is HitTail, which is a long tail keyword tool that provides you with the keyword data that you need.

Look for the Patterns When Analyzing Your Data

Once you have taken a long look at your analytics to find out which organic keywords are driving traffic to your website, the next step to finding keywords that convert is to look for patterns. Not all companies will benefit from using the same keywords, and looking at the patterns will help you convert. Many popular keyword choices are focused around brand names, how-to long tail phrases, location keywords and specific product keywords. When you have a lot of analytics data to review, you can look at the patterns that identify which keyword categories are best based on your industry and the products that you offer.

The success of your future marketing efforts is based on selecting the right keywords that convert. There are several different ways to use data on the Internet to your advantage, and choosing the right tools will make doing your homework all the easier. By creating an optimized landing page and webpages that include targeted keywords that are relevant to your business, you can improve your reputation and increase your profits. If you have at least 1500 unique visitors each month, optimize your research process by letting HitTail find keywords that convert for you. Try it free for 21 days here.

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