Leveraging the Twitter Parrot Effect for Online Marketing

How To, Marketing Feb 19, 2009

Admittedly, I haven’t blogged much here on the HitTail blog. I could slap excuses on it like, HitTail’s running reliably as promised since it’s launch in late 2006, showing real-time search hits and issuing writing suggestions, which when acted upon, pretty reliably seize you the first page of Google results. It’s a nice little secret weapon in online marketing circles, and the fan-base is as strong as ever, despite our switch from freemium to try-and-buy last year.

The fact we sustained such a business-model switch is remarkable, and that we’re going into this recession with a $10/mo product that helps you sell your wares online… well, it couldn’t be the conditions for a more perfect storm.

I’m hoping for nothing less than to get the entire world of bloggers who are trying to build their traffic merely by virtue of writing (if you write it, they will come) onto HitTail. It’s a modest goal, as all the other ways of doing this are too convoluted (analyzing your own log files with an algorithm like HitTail’s) or expensive (using one of the few packages that’s finally catching onto the long-tail thing). So HitTail fans, start spreading the word.

Speaking of blogging–of course, micro-blogging with Twitter or Facebook status and posted items (now links) is all the rage. When these pages (like Twitter tweet pages) are not protected with a login, they do influence search, but the landing pages are usually nofollowed–meaning that they don’t confer the SEO benefit in turn to the sites you link to. None-the-less, services like Twitter are valuable online marketing tools because they do help drive traffic to your site, albeit not directly.

There is another interesting effect that inspired me to get this blog post out today: the Twitter “parrot effect”.

In other words, I post, then a HitTail user posts about my post–because it’s about them, and micro-blogging is so easy with tools like TwitterFox.

Amplification of my message ensues, and the cycle continues.

So even though I haven’t been posting here much in the HitTail SEO marketing blog, I have been posting in Everyone Loves HitTail, where I collect the quotes, testimonials, and generally every mention of HitTail that my monitoring tools clue me into. And recently following a bout of post-vomiting, I noticed my monitoring tools reporting back to me every post I made… twice! Once in the standard blog monitoring tools driven by Technorati and Google Blog Search (as expected), but then again by people micro-blogging about my blog posts. I’ve posted the screen-shot below to show the Twitter activity on HitTail recently–none of those are me.

Yet, about half are repeating my words.

Nice.

Online marketers, take notice. If you’re not maintaining a clip-book of positive quotes in a blog that somehow ties into social networking in a way that ensures your built-in audience is tuned-in, then you’re not even doing the basics.

One response
  1. nukemdomis

    I always have and always will be spreading the word about HitTail and how it’s the most powerful tool that a blog or website owner can have in their arsenal.

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