Keyword search is one of the best ways to drive traffic to a website, as well as analyze what users are visiting your site. Unfortunately as of late, Google has encrypted and made searches secure, leaving organic analytical data in the dust. This obviously affects organic keywords but it doesn’t affect advertisers and users of paid search tools such as Google AdWords.
There’s a difference between organic and paid keyword traffic. Organic search results return listings that match up with the user’s search query, whereas paid search results are more like advertisements and paid for by owners of web sites to have their listing appear. The web owner pays to have their page display keywords that will show up during a query.
If your website has suddenly seen a drop in traffic, now you know why. There are still options for keyword research, however. Using an organic keyword research tool can help you get back some of the lost traffic to your site. There are tools for both paid and organic keywords, as we’ll see in the following.
Some of the more popular keyword tools for paid searches are:
- Google Keyword Planner, a free AdWords tool that helps website owners choose bids, form campaigns, and search for new keyword or ad group ideas.
- FreshKey, a tool that sorts keywords and provides new keyword ideas and variations.
Popular organic keyword research tools include:
- WordTracker can help boost search engine ratings and reveal high ranking keywords in a matter of minutes.
- HitTail is another of the more popular organic keyword research tools that will get back the keyword data that Google no longer provides, as well as rank the keywords in your web traffic that are worth targeting.
- Market Samurai does extensive keyword research as well as provide information on how much competition you’ll be facing for keywords as well as the keywords that most profit.
The long and short of it is that keyword research is an important facet of keeping your website ranked on the top search engines. The more searches that pop up, the more traffic will be driven to your site. And though many web browsers don’t know the difference between organic and paid traffic, many do, and are more apt to click on the organic search results to avoid heavy ads.
If you have at least 1500 unique visitors each month, shortcut your organic keyword research process by letting HitTail do the heavy lifting for you. Try it free.