Organic Traffic: Understanding This Crucial Element

Articles May 29, 2013

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At this moment a new website is going online. In fact, thousands of websites go live every day.

And it’s all for one simple reason: the internet is the new way of doing business. However, in order for these new websites to thrive, there’s one crucial thing they need: organic traffic.

Without organic traffic, a website is sure to fail.

What is Organic Traffic?

Organic traffic is free online traffic. It derives from searches conducted by visitors who use the following search engines:

  • Google
  • Bing
  • Yahoo
  • Ask
  • Lycos

Organic traffic is also generated through unpaid links from web directories such as Yahoo! Directory and the Open Directory Project (ODP).

How to Build Organic Traffic

Building organic traffic isn’t an overnight process. While it depends on the time you commit, it still can be time consuming.

Nonetheless, it can be done, and here’s how:

Create content. Be it blog posts or webpages; write well-written content that’s informative and interesting to read.

Use long tail keywords. Embed these keywords into your content. Make sure it’s relevant to your niche; for visitors will type in these key phrases on search engines. As a result, your website appears on SERPs.

Organic Traffic Beats Pay per Click

While it might take a lot of time and effort to gain organic traffic, it’s well worth it compared to PPC.

For starters, this type of traffic is always free. Whereas with PPC, you have to invest money continuously in order to receive traffic . . . if people click on your ad’s link.

Also organic traffic allows you more usage with keywords versus PPC. You can write several webpages or blog posts with various long tail keywords embedded in it.

PPC, on the other hand, limits the number of words you can use. As a result, you’re omitting long tail keywords that can direct visitors to your website.

Conclusion

Despite being slow building, organic traffic is a great way to get visitors to your website. Simply create a strategy for developing it, and watch your website flourish rather than flounder.

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