Greetings to all HitTail users and followers!
Today we have exciting news – HitTail has been acquired by a new team of experienced search engine marketers, developers and designers. Stas Tatarin – HitTail’s new manager – has over 8 years of experience in search engine marketing and is happy to become a part of the HitTail team.
“I feel truly grateful to Rob, who has been building HitTail during the last several years, for the opportunity to take HitTail over and continue its success. I believe that search engine marketing will remain one of the most efficient ways to promote businesses and brands online for the coming several years. Whether you have an e-commerce website or blog as a hobby, being found easier on search engines is the key to success.
At the same time, I realize that not everyone needs to be a SEO expert to be able to drive targeted search visitors to their websites. And not everyone has the resources needed to hire expensive search engine marketers or agencies. If this is the case, HitTail is a great and efficient solution.
What’s more, most keyword tools require the website owner to come up with keyword ideas, but HitTail analyzes existing traffic and provides suggestions for new keywords each month, based on existing traffic. HitTail works in the background and provides you with new keyword suggestions daily or weekly, while you can focus on other tasks. It is easy to set up too, as it doesn’t require any code snippets to be deployed across the website.
It is kind of “hands off” tool that I’ve been asked for many times. I was excited when I first found HitTail and now I’m really happy to know that we just acquired it.”
– Stas Tatarin
The Dallas Cowboys were recently found to have the most loyal fans in the National Football League – despite not winning the Super Bowl since 1996.
It seems a passionate and dedicated fan base will still show you support even when no one else will.
And the same can be said for social media marketing, especially when it makes your company appear more approachable and friendly.
SEO can improve the way a business connects with its customers and develops an online brand.
To see further returns on your investments and higher profits, your visitors will need to CONNECT with your brand.
They will need to believe that your prime objective is not selling as many products as you can, but rather CARING for your customers and delivering a top service.
“Why do they call it rush hour when nothing moves?” – Robin Williams
Being stuck in a traffic jam is one of life’s pet peeves. In fact, traffic is NEVER a positive thing.
Apart from internet traffic that is. Driving more traffic to your blog pages can only benefit you in the long run.
However, it’s not as easy as it sounds, especially if you’re not taking full advantage of social media and blog round-ups, and NOT updating your pages frequently enough.
Here are three ways to generate more blog traffic…
1. How Web 2.0 has changed the flow of traffic
Where can you market your content to people who have never even visited your blog?
Why, on social media of course.
Whether it’s Instagram, Tumbler, Twitter, or Facebook, you’ll be able to connect with your audience in a new way, and generate more traffic to your pages.
The goal here is to attract as many people as possible, and encourage them to share your links and like your content.
How effective this will be will depend on the number of followers you already have, and if you have a responsive audience who are willing to re-share your content, you could generate some serious traffic to your blog pages.
Star Wars Kids, Yahoo! GeoCities, MySpace, planking, the Dancing Baby…
…Internet fads come and go.
But guess what? People are STILL blogging.
It seems this marketing platform – which is still essential for SEO – isn’t going anywhere.
People have perfected the art-form of the “perfect blog post” – helping them drive more traffic to their sites and increase their visibility on the SERP. However, getting people to visit your blog pages is only the first step.
After all, if you can’t get them to stay there, then what’s the point?
That’s where bounce rate comes in. It’s just a fancy term for the number of people who visit your blog and then leave again.
Having a high bounce rate is a big no-no, and means that people just aren’t sticking around to listen to all the stuff you’ve got to say.
But achieving a LOW bounce rate can be a bit of a challenge. There are a few ways to do it though…
Former British Prime Minister Margaret Thatcher once said: “If you just set out to be liked, you would be prepared to compromise on anything at any time, and you would achieve nothing”.
Being liked and being respected are two different things when it comes to business.
When it comes to SEO, many companies focus on the customer service they deliver, signaling proximity, while others highlight more practical aspects of the business.
So, what do you want your SEO to say about your brand? That you can provide a fast and reliable service? Or that you care deeply about every single on your customers.
Maybe a bit of both?
Understanding which approach to take when it comes to marketing your business can lead to a more effective SEO strategy.
EMPATHY AND SEO
The key to successful website optimization is offering value to people who are searching for information online.
Google’s primary purpose is to connect an individual with the exact answers they are looking for.
And in order for YOUR website to rank highly, you will need to be the ANSWER that an individual is looking for.
Regardless of your niche, if you can answer a question BETTER than your contemporaries, search engines are more likely to notice your pages and place you at the TOP of their search results for that particular query.
Ask yourself this when creating content for your pages: What question is this single post answering?
You will need to understand your customers better than your competition in order to succeed in this game.
How can you do this?