Paralysis by Analysis

Long Tail Keyword Tool Dec 3, 2008

Mike LevinIf you are faced with paralysis by analysis through your Google Analytics, Omniture, Coremetrics or other analytics software, and are looking for a clearly actionable to-do path from your data, look no farther than HitTail. Imagine installing one piece of tracking code, and immediately having writing suggestions start to be issued to you. You are never faced with an assault of reports that implies you should know what to do merely by looking at them. HitTail takes a very different philosophy, and that is to assume that you DON’T know what to do with your data. Instead, it explicitly issues writing suggestions for your consideration, with an easy way to “flow” them into your editorial calendar to-do list. From there, you can use whatever search-optimized publishing tool you like to create the content, and watch yourself achieve top-positions in the search results on that term. I’m doing exactly that here, and you’ll see the HitTail blog at the top on paralysis by analysis before long. Imagine being able to write with that level of confidence about grabbing a top-position. In this case, I’m doing the writing directly inside HitTail, having the post publish automatically to Blogger. Bam! In a few days, I’ll do publish a post on the next writing suggestion in my HitTail to-do list, because… I’m not suffering from paralysis by analysis. I know exactly what to do, because my tool feeds me action items and not reports.

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