Some people get it. Some people don’t.

HitTail Best Practices Jun 16, 2007

Anyone who follows HitTail’s progress over Alexa knows that we’ve had considerable uptake over year 1, plateauing at about Alexa Rank #5000 top sites in the world, and have been creeping up ever so gradually.

Meanwhile, some of our pseudo-competitors who stuck themselves in the analytics box got some early notoriety, spiked, then started to tank. We attribute our sustained success to our real-time data combined with our immediately actionable explicit instructions of what to do with the data.

About half the people I talk with “get it” quickly, and about the other half just refuse to hear the message. I think those who don’t get it actually do on some level, but reject that there are services that sit half-way between doing the work for you, and asking you to do the work. They either want to buy their keywords and get it all (Pay-Per-Click such as AdWords), or they have a very 1999 view of search engine optimization, where you have to worry about all the mechanics, such as title tags, URLs, link structure and the like.

I was at the Web 2.0 NY Summit on Thursday, and spoke to many of the media elite about HitTail. One unnamed fellow came up after Connie spoke to ask me about HitTail’s chicken-and-egg problem. If the search hits aren’t leading to you today, how is HitTail going to help if it’s not stealing data from other people? I tried explaining how you “prime the pump” with about 100 posts of your own, then how the perfectly optimized mechanics of most blogging software, plus the long-page versions (the index and archive pages) draws in visitors on unlimited word combinations you’ve never thought of. This occurs merely because words from posts early in the month combine with words from posts at the end of the month if there’s no better match to be found on the Internet. Probably the best I ever stated it was in this 30-second elevator pitch about HitTail.

Still, after all this, if someone refuses to understand that your own best competitive intelligence is to be gleaned from the activity on your own site, then they might be a lost cause. We can send them to the HitTail demo, or ask them to try the free service. Give it a try for a few months, and if they still don’t get it, then they should leave it to their competitors. Picking up easy traffic in the long tail at a sufficient rate to achieve niche dominance is here to stay. It’s the back door to success.

If it were really easy to understand, it wouldn’t have taken a best selling book by Chris Anderson to teach the world. It would have been kept as a secret weapon by the likes of Amazon.com.

But a lot of people are going to be able to get it, and we want to make sure when they do, it’s HitTail they discover fist. So, any of our fan-boys out there, be sure you’re on our forum. And be ready for us to start reaching out to you to help you help us, so we can keep the free service free, and continue to revolutionize online marketing.

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