Whether it’s for personal or business usage, people favor blogging. Engaging in this online activity regularly gives your blog content, and Google loves content.
And as a reward, Google sends traffic to your blog.
So in order to achieve at blogging, you need two things:
- A blogging platform
- A SEO marketing plan
There are plenty of blogging platforms to choose from, but in this case, let’s discuss using Blogger for SEO marketing.
Blogger: Google’s Blogging Platform
Blogger is a free blogging platform offered by Google. Its user-friendly interface enables you to:
- Add custom header images
- Drag and drop modules
- Sign in with ease with open ID
- And more
Furthermore, since it’s in the cloud, Blogger is more secure than WordPress.
Nonetheless, it’s well known in the SEO industry that WordPress has a slight edge over Blogger with SEO. It’s WordPress that offers its bloggers plugins for SEO and self-hosting – not Blogger.
Blogger is, after all, a third party system. So, what does this mean when it comes to using Blogger for SEO marketing – is it a good choice?
Blogger and SEO: Does it Really Work?
Some SEO experts warn bloggers against using Blogger. Others give the green light on it.
Based on research, however, there have been Blogger blogs that successfully ranked high on search engines. Some people believe that this is due to Google owning Blogger.
This might be part of it; however, the truth lies in SEO. These bloggers have mastered optimizing their blog posts with the right long tail keywords; thus, driving traffic to their sites.
Remember it was mentioned earlier about how Google loves content? It does … well-written, optimized content.
So, create a Blogger blog with optimized content (using long tail keywords), and you’ll discover Blogger and SEO can be a good working formula together.