It’s a small business blogging success story, told by Search Engine Land:
“Meet John W. Tuggle, a guitarist living in Athens, Georgia. John has been playing guitar for 17 years, and giving private lessons for 14 years. Like many music instructors, John put his knowledge into a “how to” book and built a web site to sell it. That was about two years ago. After 18 months of struggles (he thinks he sold five books), John was ready to give up teaching; he was going to play gigs and be a studio engineer.”
And Tuggle uses HitTail to help him write his blog posts:
“Obviously blog posts can become tiresome, because it’s not just a blog post. If all I had to do was write a guitar lesson or story that would be easy. But first I check HitTail and look at the suggestions and what I need help in ranking for. Then I determine what keywords I need to focus on and figure out what I can write about that will interest people, while at the same time help me to get searched or improve rankings. It’s a double edged sword. You want to get some good rankings out of the post, but at the same time you have to write good content for people.”
Ars Technica examines “Why People Read Blogs”:
“The rise of blogging clearly represents a significant social phenomenon, but studying it poses a challenge in part because defining a blog is not a simple thing. There have been a number of attempts to do so at the technical level, where the presence of material organized by time stamp or the existence of RSS feeds have been suggested as defining features. A group at the University of California-Irvine, however, decided to approach the question from the perspective of human-computer interactions, where the humans involved were blog readers. Mixing in a dose of literary theory provided some interesting insights into how readers view and define blogs.”
Search Engine Guide discusses “6 Quick and Easy Accessibility Issues That Make Your Visitors Happy” to accomodate users who access websites through nontraditional means.
Mashable provides a roundup of the latest Yahoo/Microsoft/AOL/Google news — and explains that when “The Big Four Fight Everyone Else Wins”
Search Engine Journal takes a look at six books on SEO that you might find useful…
ProBlogger advises you how to go “From 10000 to 0 Emails In An Inbox In 24 Hours”:
“Over the weekend I decided to get serious about my email situation. I’d been sitting on an inbox with close to 10,000 items in it for months and was feeling more and more stressed by the day.
“I posted on Twitter that I needed to do something about it and then decided to take action. Within 24 hours I had an inbox with no items in it (well momentarily) and have been able to maintain that ever since (OK, so it’s only three days, but it’s been a very busy three days).”
And Search Engine Land reports on a study that indicated that the overwhelming majority of searches are informational in nature:
“A Penn State research study showed that about 80-percent of searches are informational in nature, whereas 10-percent are navigational and another 10-percent are transactional.
The researchers reviewed over 1.5 million queries from hundreds of thousands of search engines users to prove the “the 80/20 rule that 80 percent of the cases can be achieved with these clear-cut methods,” said IST assistant professor Jim Jansen.”