It’s easier to start a business online versus opening a brick and mortar business. You register your chosen domain name, get a website designed, hosted, and –voila! – you’re online.
As easy as all this sounds, however, there is a matter that can be difficult: getting traffic to your website. Low or no traffic can sometimes lead to websites shutting down.
It’s fortunate that such drastic circumstances can be avoided. The solution is long tail SEO marketing.
How is Long Tail SEO Marketing Helpful?
It should be noted that marketing requires hard work. Nevertheless, using long tail SEO marketing makes your marketing strategy easier, which is good since thousands of websites are competing for traffic.
Long tail SEO is marketing that uses long tail keywords. These keywords are unique, for unlike short tail keywords, these aren’t generic (one word) keywords.
Instead, long tail keywords are phrases. View the difference below:
- Short tail keyword: rings
- Long tail keyword: women’s birthstone rings
Long tail keywords are used more often by internet searchers than short tail. So, to use long tail is an SEO marketing strategy worth exploring.
It’s wise to embed these key phrases in the following online materials:
- Blog posts
- PDF eBooks
- YouTube videos
- Social media postings
The Consequences of Disregarding Long Tail SEO Marketing
Not using long tail SEO for marketing is risky. Keep in mind that long tail keywords are relevant to your website’s niche, so without this relevancy, your site will be hard to locate.
And the reason for this location difficulty is your website’s inability to rank well on search engine sites such as Google.
Thus, as a result, the following occurs:
- Low or no traffic
- Loss profits
- Frustration that could lead to you shutting down your website
Long tail SEO marketing is far too important to be ignored. Every website should use it.
Think about this: without long tail SEO, marketing your website will be as hard as trying to market a brick and mortar business without some sort of online presence. Most people get information online these days, so if a brick and mortar business doesn’t have a website, they’re missing out on potential customers.
And in the same sense, if you don’t use long tail SEO for marketing, you’re missing out on mass traffic and profits.
So, no matter what your website is about, use long tail SEO for marketing it.