In the SEO world there are two widely known keyword types: “head keywords” and “long tail keywords”. Head keywords usually contain 1-2 words and cover broad topics or markets. In contrast, long tail keywords are search phrases that usually contain 3+ words and are highly relevant to very specific topics or niches. Here is an example:
Head keyword: shoes
Long tail keyword: red women’s shoes
When choosing which keywords to use on your website or blog, it is a good idea to focus on specific phrases that are highly relevant to your niche, because such keywords allow you to target the exact audience your website or blog is aimed at.
For more details about long tail SEO strategy, please read this article.