HitTail SEO Checker

Your On-Page SEO Analysis & Keyword Optimization Tool

Web page:   https://www.fieldengineer.com

Keyword:     freelance marketplace

Audit date:  Aug 16, 2018 9:35 AM

29 passed
6 warnings
10 issues

58/100

TOTAL SCORE

WEB PAGE ADDRESS


URL

https://www.fieldengineer.com

Length: 29 characters. URL is fairly short.

URL doesn’t contain unsafe characters.

URL is set as canonical.


HTML TAGS


Title Tag

Global Freelance Marketplace connecting Engineers & Businesses

Length: 66 characters. Title tag should be between 35-65 characters long.

Title tag contains the target keyword.

Target keyword is not placed at the beginning of the title tag.


  Generally, title tags should be less than 65 characters long. Otherwise, a part of the title tag may be cut off in search results, which can affect the page’s CTR (click-through-rate). For best results, title tag should be between the 35 character minimum and the recommended 65 character maximum.


  The closer the keyword is to the beginning of the title tag, the more weight it may have in terms of SEO. Consider moving the target keyword as close to the beginning of the title tag as possible to let search engines better understand the topic of this page.


Description
Tag

Field Engineer is an online marketplace that connects businesses who have jobs with Telecom Engineers who have the skills and availability to complete them.

Length: 156 characters. Meta description should be between 120-155 characters long.

Target keyword missing from the meta description.


  Meta description should be less than 155 characters long, or otherwise it may be forcibly cut off in search results, which can affect the page’s CTR (click-through-rate).


  Google and other search engines bold keywords in the meta description when they match user-entered search queries. Including the target keyword or its variations in the meta description may improve the page’s CTR (click-through-rate).


Heading
Tags

H1:  Engineers to rely on. Anytime. Anywhere.

H2:  A Global Marketplace connecting Engineers and Businesses

There are no duplicated heading tags (H1, H2, H3).

Target keyword missing from the H1 tag.

Target keyword missing from the H2 tags.


  It is highly recommended to include the target keyword in the H1 tag, as this is one of the most important ranking factors.


  Consider including the target keyword in one or multiple H2 tags, as this may slightly increase the keyword’s weight in terms of SEO.


Alt
Attributes

18 images were found on this page.

All images on this page contain the ALT attribute.

Target keyword missing from the ALT attributes.

Target keyword doesn’t appear in image file names.

Underscores were found in image file names.


  Consider including the target keyword in one or multiple ALT attributes, as this may help the page rank better in organic search.


  Just like ALT attributes, search engines read image file names to have an idea of what the images are about. It is recommended including the target keyword along with its variations in image file names to help search engines better understand the content of this page.


  Google reads dashes (or hyphens) as word separators in image file names, whereas underscores don't specify any function. It is recommended to use hyphens instead of underscores in descriptive image file names, so that search engines can read and understand them properly.


CONTENT ANALYSIS


Text
Statistics

1003 TOTAL WORDS  |   387 UNIQUE WORDS  |   277 STOP WORDS
Top 5 Words Count Density
engineers 40 3.99%
fe 18 1.79%
businesses 17 1.69%
engineer 15 1.5%
field 11 1.1%
Top 2-word phrases Count Density
sign up 10 1.0%
field engineer 9 0.9%
engage engineers 5 0.5%
connecting engineers 4 0.4%
get paid 4 0.4%
Top 3-word phrases Count Density
telecom businesses connect 2 0.2%
fe platform enables 2 0.2%
platform enables businesses 2 0.2%
fe eliminates hurdles 2 0.2%
engaging qualified talent 2 0.2%

Target
Keyword

FREELANCE MARKETPLACE

Target keyword density is too low:

0 exact matches (0.0% of all words)

Target keyword doesn’t appear in the first 100 words.


  You should use the target keyword at least 2-3 times throughout the page copy and aim for a keyword density of around 0.3-1.5%. When adding more keyword entries, be sure to not over-stuff the page with the target keyword. Otherwise, excessive keyword repetition may be considered as a spam signal and result in ranking penalties.


  Placing the target keyword in the first 100 words of the page’s content may be considered as a signal of its importance and, hence, improve ranking for this particular keyword.


SOURCE CODE


W3C Markup
Validation

HTML code is not W3C valid.


  W3C is the World Wide Web Consortium that sets globally-accepted technical specifications and WEB standards. HTML code on this page needs to be updated to meet W3C standards. This will ensure the page has a clean HTML code, which can be accessed across different web-browsers and crawled by search engines without any issues. If you’re not sure how to edit HTML code, you can leave it as is. W3C validation doesn’t influence page rankings.


Inline
CSS

Inline CSS was found.


  CSS is a style sheet language used to control visual appearance of a web-page. It looks like some of CSS elements are placed inside HTML tags on this page, while the recommended approach is to keep CSS in a separate file, so that the page loads faster. If you’re not sure how to edit CSS code, you can leave it as is. Inline CSS has little to no influence on page rankings.


Flash
Usage

No Flash content was found.


Sitemap

XML sitemap was found:

https://www.fieldengineer.com/sitemapindex.xml


Robots.txt

Robots.txt was found:

https://www.fieldengineer.com/robots.txt


Favicon

Favicon was found:   


Robots
<META> tag

Page is not blocked with the robots tag from being indexed by search engines.


PAGE SPEED


Performance

15.24 SECONDS LOAD TIME  |   7659.51 KB PAGE SIZE  |   59 HTTP REQUESTS

Page loads too slowly.

Page is too heavy.

The number of HTTP requests is a bit high.

Time to first byte: 309 msec. TTFB is fairly low.


  It takes too much time to fully load and display content of this page, which may affect its usability and conversion rate. Pages that load faster also receive a ranking score bonus that can move them up in the organic search results. Generally, you should aim for a page load time of less than 2 seconds. Use the Google PageSpeed tool to get details on how to make your page load faster.


  This page looks to be too heavy, which may affect its load speed. Consider removing unnecessary scripts (if any), minifying and compressing large HTML/CSS/JS files and optimizing images for the web. Generally, you should aim for a page size of less than 2 MB.


  The number of HTTP requests needed to load this page may be a bit high, which may affect overall page load speed. Consider combining some of CSS and JavaScript files, as well as using image sprites to reduce the number of HTTP requests.


Note: while site speed is a known Google ranking signal, it doesn't carry as much weight as the relevance of the page. If you’re not sure how to improve your site speed, you can just skip these signals.


MOBILE USABILITY


Mobile-
Frendlines

Page specifies a viewport properly.

Content on this page fits within the viewport.

Text on this page is legible.

Links and buttons are large enough for touch screens.

Page doesn’t use any plugins.


SOCIAL MEDIA


Social Media
Engagement

94 page shares/likes in total.

  79 FACEBOOK LIKES
  15 TWEETS
  0 LINKEDIN SHARES
  0 GOOGLE 1+’s

The following social sharing buttons were found:

Facebook Open Graph tags were found.

Twitter card data was found.


DOMAIN ANALYSIS


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